Sportswear fashion is conquering all this season, all the celebrities wear it and even many collections present it as the latest and coolest, like Beyoncé for Topshop (fall 2015), Alexander Wang for H & M or Rihanna for Puma.
Until recently, sports items were reserved exclusively for that. But then came Alexander Wang, clubbing clothes, the sport collection for Topshop and Beyoncé, and Rihanna as a new creative direction of Puma. They revolutionized the fashion world. If we mix all these elements with some aesthetic, we obtain a new and unbeatable new trend, a revolution destined to conquer the fashion industry, in other words: Athleisure.
Never was so trendy wear gym clothes at work or on the dance floor on a Saturday night. There is no longer any reason to feel guilty when you walk down the street with the most comfortable clothing in world. Now the sport is cool. Viva el athleisure !!