What have in common Elizabeth Taylor, Audrey Hepburn, Marella Agnelli, Jayne Wrightsman, Sophia Loren, Princess Margaret or Jackie Kennedy?
The answer is, VALENTINO. Valentino’s designs were comparatively traditional to the ones of his generation; he was not interested in boldness of experimental fashion, not at all… He focused in enhance women feminine shape by combine elegance and romantic shapes in one design.
Let’s go far from the more than known-n-passionate “RED VALENTINO” to Valentino earlier age when he did his first steps in the fashion industry.
He became interested at an early age; it was while primary school in Lombardy (northern Italy) he started taking lessons under his aunt Rosa and a local designer Ernastina Salvadeo, famous for being aunt of the noted artist Aldo Giorgini.
After a while he moved to Paris to study at the École des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. And start learning under by apprenticeship from Jacques Fath, Balenciaga and then Guy Laroche.
After learn from some of the best designers he opened his first atelier in Rome, at Via Condotti in late 1950s.
Then was when Valentino became known for his red dresses, since the industry was used to darker shades and not so flawless and romantic designs and “Valentino red.” And “V” became his identity.
It was by the mid-1960 when he became one the best designers of Italian Couture.
And his greatest success came in 1967 when he launched his Valentino white collection and was completely designed with bold and funky colors using shades of whites; thanks to this he received in 1967 the Neiman Marcus Fashion Award, the equivalent of an Oscar in the field of fashion.
One of his biggest achievements was design the white dress worn by Kennedy at her wedding to Greek tycoon Aristotle Onassis.
On 4 September 2007, Valentino announced that he would retire fully and he showcased his last women RTW show in Paris on 4 October 2008.
Nowadays Valentino House continues captivating younger generations by their sense of feminine luxury, with innocent romanticism designs, body-con dresses and delicate embroidery works.