The Japanese fashion revolution began in the 80s with designers like Issey Miyake, Kohji Kamamoto and Comme de Garcons. And it has completely extended now with brands like Uniqlo, Kenzo and Muji. European designers like John Galliano, Jean Paul Gautier, Elie Saab and Karl Lagerfeld have for a long time been fans of Japanese fashion and regularly go there for inspiration in order to be creative to Tokyo and Harajuku district.
“Japanese culture definitely influences American fashion,”
said Jason Campbell, founder and editor in chief of JC Report, a global fashion trend-tracking website, set to launch in a Japanese format this February.
But why, and what is Harajuku Fashion?
Harajuku is a district in Shibuya, Tokyo, Japan. Harajuku has become world famous AS Japan’s center of Street fashion. This square mile area is jam-packed with boutiques, fashion malls and chains. Every day of the year, tens of thousands of people come here to shop, hang out and see what the latest trends are.
How to look like a Harajuku girl?
The Primary Rule is: Mix and match different fashions
And don’t be afraid! What is now known as Harajuku started when teens in the districts began to integrate Japanese traditional attire (Kimonos and geta sandals) to their wardrobe? Before they were clearly influenced by the West, but by mixing the traditional with modern is how they created a new style. One example easy to understand is when Harajuku girls mix punk or goth with schoolgirl uniform or designer clothes.
Some tips for your look:
- -By mixing different colors and patterns in encourage you can’t be wrong! You can do anything you like as long as you do it with your individual point of view of Fashion.
- -Dress in layers. One of the hallmarks of Harajuku is layering. F.E : Jackets under vests and vests under t-shirts, skirts, leggings and warmers. (Allows you to mix and match a wider variety of different styles, and adds more dimension to your outfit.)
- -Customize your clothes. Secondhand clothing and handcraft styles are popular ingredients in a Harajuku outfit.
- -Accessorize yourself. Add any accessories you have, such as belts, earrings, hair clips, jewelry, and handbags. Remember, accessories can be colorful and loud, and they don’t have to match your clothes.
- -Go wild with your hair and makeup. The Harajuku style doesn’t have to stop with your clothes. Pigtails and other “cute” hairstyles are particularly popular, as is dying your hair into crazy colors.
- -Wear whatever looks good to you. It’s been said that the Harajuku style is really a protest against mainstream fashion.
It focuses much more too on the child like aspects and uses light colors and childlike fantasy themes. Alice in Wonderland, fruits, sweets and classic fairytales such as Little Red Riding Hood are recurrent themes in Sweet Lolita.
Kawaii (literally translating from Japanese to “cute”)