London Fashion Week is for us one of the best fashion events of the season, considered at Fashion Channel as one of the “Big Four” fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.
A total of 82 firms and designers show their collections on the catwalk edgy London until the 16th of this month.
Show you the best of every event is so complicated since everything looks amazing, but for now, we can’t complete a review of every designer at Big Four.
Here I leave you not with the best, BUT with our favorites of day 1 and 2.
Born in London, raised in Canada. Having graduated from Central Saint Martins, Jean-Pierre worked with Roland Mouret before setting up his own label. His Key Signatures are Geometric shapes and fluid lines paired with deconstructed tailoring.
He said SS15 was based in a dream of a “British IT girl heading off to LA and hooking up with a Hell’s Angel biker”
And we have to say he made it, he did a super interesting mix between a women interested in chic design and sophisticated but fierce.
The best was tailoring and geometric shapes as usual for the delight of his fans, and… geometric patterns, as key colors, juxtaposition between black and white and grey. It was very detailed with silks, transparency and gold embellishment.
Originally from Turkey, Bora has been based in London for 15 years. Bora set up his label upon graduation from his MA at Central Saint Martins. His signature style is based upon finding the balance point between contrasts. It’s romantic with a darker twist.
He said: “For spring/summer 2015 I’m drawn to the background characters of fairy tales. Grimms original tales were for adults and were much darker then the children versions. I am trying to explore what it would have felt like to be a background character such as Cinderella’s step sister”
Is not easy to name all the key colors showcased at BORA AKSU SS15 but we can see clearly too blocks, one of princess as Cinderella with soft and pastel palette (Peach, white, light blue) and the one Malefica will dress for sure (navy, black, purple mostly). Fabrics were so sweet, full of details as costume jewels, embroidery or organza.
Milliner Nasir was born in east London; he is of Turkish Cypriot origin. He has worked for theatrical designer Mark Wheeler and trained with Jane Smith.
Showing as part of Fashion East, the label quickly became famous for its innovative headwear and accessories, including Mazhar’s trademark re-invention of the baseball cap, with its unique signature box peak and launched his much anticipated ready to wear collection for SS13.
He has the most loyal fans. Nasir Mazhar has assembled some very notable fans, including Rihanna, Lady Gaga, Tinashe, Mademoiselle Yulia and is stocked by the most influential stores around the world.
“I was getting bored of everyone talking about sportswear and streetwear, my girl is still sexy, still tough but this time not so in your face”
This season Nasir looked to the Middle East for inspiration, introducing decadent fabrics and new less structured silhouettes. He created a new aesthetic for the whole streetwear/sportwear trend.
HOUSE OF HOLLAND
Born in Ramsbottom, Henry went on to study at the London College of Printing. He was a stylist before setting up his label. House of Holland is described as: Bold, colorful, irreverent.
If we have to describe HOUSE OF HOLLAND SS15 the word will be LONDON AESTHETIC. It had a hippie vibe just too sweet, rich in flower prints and so colorful. Their bags are always the best of the best.
Between flower and hippie patterns we saw amazing short skirts with metallic finishment mostly in power pink. Just amazing.
Conceived in 2003, KTZ is a contemporary London-based fashion label under the creative direction of Marjan Pejoski and management of Sasko Bezovski. KTZ designs men’s and women’s ready-to-wear clothing with couture detailing known for its raw energy and contemporary urban edge, but also for embracing ethnographic references and multiculturalism.
The collection was clearly asian influenced and it was one of the most BOLD collections ever. Gold embellishment vs Black transparency, some clothes under the motto of “The world to come”; white and their key prints all-white-over-black. Oh! What about the patent leather inspired on snake skin showcased or the exquisite jewelry…really!
I am a huge fan of KTZ but every season, my surprise is bigger, creativity and inspiration, traditional vs innovation. They can do even better?
Our dear SIBLING…
Sibling is Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. Before setting up SIBLING, the designers each worked for many brands and design houses, learning that it is “never as easy as it looks and most importantly that invaluable lesson in how not to do something. Also if all else fails: cup of tea, a nice biscuit and laugh!”
On the SIBLING family tree SISTER is on the branch right next to brother SIBLING so you can expect color, humour, sparkle and that everything will be knitted.
About the collection they said: “It was young, pretty, frills, flowers, sunshine, being happy”. And we can’t agree more, just look at the big bows on their heads the models showcased and the make-up made by MAC COSMETICS.
As key colors we can find white, black, orange and light blue. The new looks for SS15 can’t be more sexy and playful… So perfect!! The best… the oversized ruffled skirts and baggy cosy knits.
Born in Bonito, Brazil. Graduating in 2008 from London College of Fashion, Nascimento has spent the last three seasons showing at Rio Fashion Week.
About his collection he said: “I like to create silhouettes that are not typical of knitwear, using knit unexpectedly through careful yarn consideration and solid research. I am interested in the geometric and textural aspects of knitwear. My pieces are a take on the classic cocooning, protective knit, but with a twist – either in yarn or structure”
Timelessness is key. The SS15c collection had clear ethnic influences asymmetrical drape, and the best was the way of playing with the varying opacity of the fabrics. Nascimento also introduced a graphic element to his designs this summer.
Tangerine colored! We really enjoyed this part of the show. Lucas Nascimento is showcasing at “NEW GEN” pop up showroom also at SS15 EDITION.