There is an unwritten rule that says if you’ve been a loser in high school, emotional maturity only holds you victories and success. We dont know if this is true, but the fact is that the fashion industry has just completely abandon the female stereotype sex bomb for the girls in the back row, the nerds, passionate art, etc: Is your time.
Gucci’s proposal was the one who gave the starting signal for this trend. As soundtrack for this show rang incessantly the cello “The Hours” and where the new Gucci woman revealed in her new essence: freak to the marrow and devoid of that sensuality so obvious and boring that had become the flagship of the home.
Maroon berets as Wes Anderson, horn-rimmed glasses, loops romantic muslin overcoats that seem taken from the closet of your granny …
Just Cavalli with classic looks of gothic and rockers freak.
The freak’s master, Miuccia Prada, who has never been afraid to suggest a new concept of femininity. For something Prada or Miu Miu choose emerging talents and marked nerd spirit to be the image for their campaigns.
The Mulleavy sisters is a separate issue because they are real freaks, have created collections for Rodarte inspired by mermaids, characters from the Star Wars or migratory bird movements.
And speaking about birds, we cant forget those “bird” women from Proenza Schouler, somehow we link to theatrical costume of Suzy in “Moonrise Kingdom (2012)”
At Lacoste we watched the odd Richie Tenenbaum tennis tape, and of course, the most teen details have taken over of the looks.
The conversion to the Nerd religion of some of the most faithful fashion houses to the traditional sexiness is very significant as far as movements trends are concerned.
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