The Sustainable Fashion Influencers Making Waves And How You Can Follow Their Lead
The Sustainable Fashion Influencers Making Waves And How You Can Follow Their Lead


2020 has brought a lot of change to how we do things. As a wake-up call to how we treat each other, and the world, many people will leave 2020 with a completely different take on life. In the midst of everything that’s happened this year, one of the most important topics for fashion has been the question of sustainability. 


With more and more people ditching fast fashion, there are habits we can all take on board to help the environment, without compromising on style. Many of us rely on influencers for fashion ideas and inspiration, and now there are some who are our guiding light for embracing sustainability.


Take a look at some of the influencers who are championing sustainable fashion, and see how you can follow their lead.


Image Credit: Unsplash under Creative Commons

Kathleen Elie (@Consciousnchic)

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Kathleen has been in the game for a long time, blogging since 2009. She’s a breath of fresh air in the world of sustainable fashion, using her cool style and eye for a good find to show the practical ways you can live more sustainably. 

Shannon (@shannydoots)

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Describing herself as ‘exploring ethical clothing as a not-quite-plus-size person’, Shannon’s account is a must-follow for sustainable living tips that are inclusive for all sizes, with a great use of color too. With timeless style and some cute kitties to entertain too, Shannon’s feed will make you think harder about conscious living.

Nikki Reed (@nikkireed)

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Nikki Reed may already be a familiar face to you – she was one of the stars of the Twilight Saga. She’s still an actress, but in recent years has also set up her own sustainable jewelry company – Bayou With Love, which manufactures jewelry from recycled gold. Her feed is full of fascinating insights and is one to watch when it comes to conversations around sustainability. 

Aja Barber (@ajabarber)

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Based in the UK, Aja Barber is a powerful voice in the sustainable fashion movement. Combining fabulous fashion with real facts and insights, she’s a wonderful influence for learning to love your wardrobe and making it last. Often discussing the hard topics (and really breaking down the issues), Aja’s feed is one to follow to learn more about the impact sustainable fashion can have.

Clare Press (@mrspress)

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Clare Press is the presenter of WARDROBE CRISIS & The Ethical Fashion Podcast, and Vogue’s first-ever sustainability editor, so if there’s someone with her finger on the pulse, it’s Clare! Clare’s content features all kinds of tips and thrifty finds, highlighting the work of other people involved in different causes along the way. Her podcasts are worth a listen too!

Brianna (@theconstantcloset)

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Brianna is certainly an inspiration when it comes to sustainable fashion. She’s currently taking a year out from her PhD to spend time with her children, documenting her fashion in the process. Her main aim is to find ethically-sourced or secondhand clothing, showing you can be stylish while doing so. You can pick up all kinds of tips from her feed around sustainable fashion, showing just how easy it is to fit it into your own life.


What can you do to embrace sustainable and ethical fashion?

If looking at these influencers has made you think more about your own choices, then the good news is that you can also adopt new habits that will help you take a more sustainable and ethical approach to fashion. Some of the things you can do include:

Educate yourself on the issues

Understanding the different issues relating to sustainable and ethical fashion is the first step towards improving things, both for yourself and others. The influencers above are one way you can learn about the issues, and you can carry out your own research too. Find out what your favorite brands and stores are doing to promote sustainability – it could make you think twice about where to spend your money in the future. Sustain Your Style is a great place to get started.

Think twice before you buy

‘Fast fashion’ is one of the developments that has led to an increase in waste from clothes production, as well as unethical practices from manufacturers. Fast, affordable fashion is often cheaply made, which means it doesn’t last. By taking the time to think about your purchases, and even sleeping on them, you’ll find you’re much less likely to complete a purchase. Consider how much you really want/need an item and whether it has a long-lasting place in your closet.


Remember, not buying a whole new wardrobe each season doesn’t mean you can’t indulge in trends. From customizing your own items to embracing beauty trends like Ariana’s ponytail, there are plenty of ways to stay fashionable without making in fast.

Invest in pieces you’ll wear again and again

Choosing investment pieces is one way to avoid the fast fashion trap and to have quality clothing and accessories that will last season after season. Think about items you’ll get a lot of use out of, like celebrity style sunglasses, footwear, and outerwear. Think carefully about how much wear you’ll get from an item, will it last for years to come and bring you a lot of joy from wearing it? You can find many of these items secondhand too, helping you save money while also shopping responsibly. 

Focus on wardrobe staples you can mix and match

Building a capsule wardrobe is one way to ensure effortless style, while also being able to select your clothing and accessories more carefully. Take a look at some of the pieces you’ll need to create a capsule wardrobe and start working with what you have. You’ll develop a signature style that will make it easier to dress every day, and help you make more sensible choices when it comes to your clothing.

Think about the materials you buy

Giving some thought into the types of materials you buy can help you make some more sustainable choices regarding your clothes. Learning how to tell if clothes are good quality will help you buy clothes that are better for the environment, while also standing a better chance of lasting. When you start moving away from cheap, poor-quality clothing, you’ll wonder why you didn’t do it sooner.

Share your efforts

Finally, if developing more sustainable habits is something you’re passionate about, why not document your efforts? Sharing your efforts across your feeds can help educate others, and can be a good way to motivate yourself to keep it up.


While the world has a long way to go to take a more ethical and sustainable approach to fashion, things are on the up. Play your part and see if you can change some of your habits for the sake of yourself and others. After all, it only takes a small effort to make big a difference.


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